Older EV notice naming Tremor Video. Hisense's July 2025 EULA names Nexxen Inc. as the current advertising partner. A July 29, 2025 Android EV URL 404'd during seeding.
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# Enhanced Viewing Service Privacy Notice
(Effective Date: April 30, 2023)
This Enhanced Viewing Service Privacy Notice (“Privacy Notice”) applies to the information Hisense International Co., Ltd., (“we”, “us” or “our”) collects through the Enhanced Viewing Service (the “EV Service”) that may be available as an optional service within devices through which this Privacy Notice is made available.
In this Privacy Notice, we describe the types of information used to provide the EV Service, how we use the information, with whom we share the information, and the choices available to you regarding your use of the information. We also describe the measures we take to safeguard your personal information and tell you how to contact us about our data protection practices.
## 1. What is EV Service?
The EV Service is an optional service designed to provide you with useful, interactive features and interest-based advertisements offered by us and third parties across various devices connected to the same IP Address as your smart TV. When it is operating, the EV Service also adjusts your sound and video quality based on what you are watching in real time. Where the EV Service is available, the service can be activated during the initial setup of your smart TV or any time after within the smart TV’s settings.
Please note that EV Service is not available in all locations worldwide nor in all makes and models of the Devices. It may not currently be available on your Device, even if you opt-in to the EV Service. If EV Service is not currently available in your location, then the EV service features noted immediately above will not be delivered to your Device. If you do opt-in, and your Device supports, EV Service will be activated automatically once EV Service is available in your location.
If you have opted-in to enabling the EV Service on your smart TV, the EV Service will continuously analyze audio from any onscreen content accessed or displayed on your smart TV at that moment, including content from any set-top-boxes, media players, gaming consoles, over the air broadcast, or other audiovisual sources playing through your smart TV.
Subject to your opt-in to enabling the EV Service, the automatic content recognition (“ACR”) service included in this device will irreversibly encode the analyzed audio signals, and may also irreversibly encode video signals, from onscreen Content into hashed digital signatures (“Digital-print”), which are transferred from this device to the ACR service for further processing, such as to identify a match in a database of known hashed commercial programming signatures. This ACR process will associate the data with the public (WAN) IP Address used by this device, which identifies the general location where this device is connected to the Internet, but otherwise does not collect, store, or transfer any directly identifiable personal information, audio, or video from this device. The ACR service also generates a random number to associate with this device, called a “SmartTV Identifier”. The Digital-print, your IP Address, and SmartTV Identifier are referred to collectively as “SmartTV Viewing Data”.
The ACR service analyzes SmartTV Viewing Data in combination with other data or information from the ACR service, or third-party services, and produces aggregate, de-identified analytics (including user profiles, statistics, metrics, abstractions, and other analyses) that the ACR service uses to deliver more relevant advertising on other devices that share the IP address of this device, and to automatically adjust the picture mode and sound mode so as to match with the then-current content displayed on this device. The SmartTV Viewing Data may also be used to create aggregate and anonymized reports used to help third parties understand general TV viewing trends. Any data or information exchanged between this device and the ACR service provider(s) in this process is governed by this Privacy Notice, and our current ACR service provider, Tremor Video’s, privacy policy that is available at https://www.tremorvideo.com/privacy-policy/.
## 2. Information We Obtain
Through the EV Service and ACR, we may obtain information about your smart TV, including:
- Device information, such as your device model, operating system version, IP address, SmartTV Identifier, device configurations, and settings and other device identifiers;
- Device usage and log information about how, when, and for how long you use your devices, including your interactions with the EV Service and our and third-party apps and services on the devices;
- Your smart TV viewing history, including information about the networks, channels, and programs viewed on your smart TV and the amount of time spent viewing them;
- Behavioral and demographic information about you or your devices, such as your generalized location.
## 3. How We Use the Information We Obtain
We, and our authorized ACR partner, Tremor Video, may use the information we obtain through the EV Service to:
- provide you with Device-specific viewing recommendations;
- provide you with relevant advertising on other devices that share the IP address of your smart TV that is personalized based on your viewing history;
- provide you with the EV Service on your smart TV and across your devices;
- optimize sound and video quality based on the content you are currently watching on your smart TV;
- improve and customize your experience with the EV Service;
- operate, evaluate and improve our business;
- protect against identity theft, and prevent fraud and other criminal activity; and
- comply with and enforce applicable legal requirements, relevant industry standards, and our policies.
## 4. Information Sharing
We do not share personal information collected about you through the EV Service except as described in this Privacy Notice and our Data Protection Policy. We may share your personal information with our subsidiaries, affiliates, service providers, contractors, agents, advisors, and business partners for the purpose of providing the EV Service. We may disclose personal information and geographic information as described above with third-party advertising partners, who may provide you with relevant advertising.
## 5. Right to Opt-out of Sale or Sharing
Depending on your U.S. state of residence, you may have a right to direct us not to sell or share your Personal Information with third parties. In the preceding twelve months we have not sold your personal information, as that term is generally understood, but we recognize that California law defines “personal information” in such a way that making available identifiers linked to you for a benefit, or doing so with respect to viewing/browsing history, may be considered a “sale”. If you would like to exercise that right, please select the “Do Not Sell or Share My Personal Information” link within the “Settings” menu of your smart TV as in Settings->System->Advanced System.
## 6. Your Choices
You can revoke your consent for processing EV Service by turning off this feature anytime through your smart TV “Settings”. If you reset the SmartTV Identifier on your smart TV, any data collected and associated with your previous SmartTV Identifier will no longer be used to deliver more relevant advertising.
Highlighted passages are tagged in implication notes · excerpt 1.