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Interest-Based & Cross-Device Advertising Agreement
This Interest-Based & Cross-Device Advertising Agreement (“Agreement”) describes the ways in which LG Electronics, Inc. (“LGE” or “we” or “our”), through our service partner, Alphonso Inc. (“Alphonso”), allows you to receive Interest-Based and Cross-Device advertisements and describes your choices with respect to such advertisements. Along with our Privacy Policy (which covers our use of your personal information and cookies generally), this Agreement describes Interest-Based and Cross-Device Advertisement content and/or services that you may choose to receive as set out below.
What are Interest-Based and Cross-Device Advertisements?
Interest-Based Advertisements are advertisements that are tailored to your interests based on information we have about you from your Smart Media Product, including Viewing Information, keywords you may have searched for, or other information you may have shared with us through your Smart Media Product (e.g., LG Account information, preferences, etc.). This information is used to display advertisements across devices - on your Smart Media Product or on other digital devices that share the same IP address as your Smart Media Product, such as your laptop, mobile phone or tablet (“Other Devices”) - in what is known as “Cross-Device Advertising.”
What is Viewing Information?
Viewing Information is information about your interactions with program content, including live TV content, cable, satellite or set-top box content, streaming content, movies, and video on demand. Viewing Information may include the name of the channel or program watched, requests to view content, details of actions taken while viewing (e.g., play, stop, pause, click, etc.), the duration that content was watched, and input method (e.g., RF, Component or HDMI, Network).
What is Device Information?
This is information about your Smart Media Product and any external devices that you might connect to it, such as your set-top box, remote control, and DVD or Blu-ray player. Examples of Device Information include but are not limited to the following: information to authenticate your Smart Media Product with LGE’s servers, the country code and zip code or postcode of the region where your Smart Media Product is being set up, your IP Address, device type (e.g., set top box, DVD player, etc.), device ID, input method (e.g., RF, Component, HDMI, Network), MAC address (or in some circumstances, a truncated MAC address), model, software version, chipset, language, and screen resolution.
What is the purpose of this Interest-Based & Cross-Device Advertising Agreement?
Your consent to this Agreement allows LGE to use or share with third parties, such as Alphonso, information collected from your Smart Media Product to provide Interest-Based Advertisement and Cross-Device Advertising on your Smart Media Product or your Other Devices.
This Agreement does not affect advertisements that are contextual or not driven by individual device or user data, and as such, you still may be shown advertisements through your Smart Media Product that are not interest-based and that rely on cookies and/or beacons, including interactive displays or overlays provided through our various services, where you have turned the service on. Depending on where you live and what model of Smart Media Product you own, Interest-Based Advertisement and Cross-Device Advertising may not be available to you.
Terms of Agreement
1. I agree that LGE, as well as its third parties and partners, may display Interest-Based Advertisement on this Smart Media Product and my Other Devices.
2. I understand and agree that in order to provide Interest-Based and Cross-Device Advertising, LGE shares certain information, including Viewing Information and Device Information, with various third-party advertising partners (“Third Parties”), including Alphonso. I further understand that Third Parties’ use of this information is governed by their respective privacy policies. Alphonso’s privacy policy can be reviewed at https://alphonso.tv/privacy/smart-tvs/.
3. I understand and agree that Interest-Based and Cross-Device Advertisement may be based upon my Viewing Information, Device Information, Basic Usage Information, and other information I may have shared with LGE collected from my Smart Media Product as well as information that third parties collect about my interactions with websites, applications, and advertisements.
4. I understand and agree that my information, including my Viewing Information, Device Information, Basic Usage Information, and other information I may have shared with LGE through my Smart Media Product, may be used to display Interest-Based Advertising on my Smart Media Product and Other Devices, and on different platforms including websites and social media.
5. I understand and agree that the provision of Interest-Based and Cross-Device Advertisement may involve sharing my information with third parties, who may share with LGE information relating to the advertisements that have been displayed on my Smart Media Product or my Other Devices including, for example, the dates and times of advertisements displayed, details of the displayed advertisements shown, and my interactions with the advertisements.
6. I understand that I can revoke my consent to LGE's sale of the information described above to third parties to facilitate Interest-Based & Cross-Device Advertisement at any time by taking any of the following actions: (i) turning on the Do Not Sell My Personal Information (“Do Not Sell”) toggle (if Applicable) or directing LGE, at https://www.lg.com/us/caprivacy or 833-660-0245, to stop selling or otherwise sharing your personal information with third parties or (ii) turning on the “Limit Ad Tracking” option on the “Advertisement” page of the Settings menu on my Smart Media Product. I understand that will be asked to reaffirm my consent at least every two years and that I may still continue to received Interest-Based & Cross-Device Advertisement directly from LGE unless I revoke my consent to this Agreement.
7. I further understand that I can reset the information collected about my interests by clicking the “Reset AD ID” button on the “Advertisement” page of Settings menu on my Smart Media Product.
8. I understand that this Smart Media Product is a household device. If this Smart Media Product will be used by more than one person, I represent that, in addition to agreeing to this Agreement, that I have obtained consent from all other members of my household whose information may be collected through this Smart Media Product and am providing consent on their behalf.
Last updated: January 2024
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