Smart TV Terms Tracker

Implication notes

Data sold or shared onward

Viewing data is rarely used only inside the TV. Agreements describe sharing with named ACR and ad vendors, affiliate ad companies, and unnamed third parties who may commercialize the feed.

Sold / shared
Once viewing data leaves the TV, the manufacturer’s privacy policy is only the first layer. **Named partners in this corpus.** - **LG → Alphonso (and LG Ad Solutions).** The Viewing Information Agreement authorizes Alphonso to collect, use, and share viewing and device information. Alphonso’s own policy distinguishes Service Providers, Data Partners, and Clients, and says Data Partners may keep data and build products for sale. LG’s February 2024 Smart Media Product Privacy Policy says sharing with advertising partners may be a “Sale” under some US state laws even if no money is exchanged. The Who.Where.What? agreement names TheTake (The Painted Dog) and says that partner may “enrich, aggregate, and commercialize” information from LG devices. LG’s 2026 statement additionally names LG Ad Solutions, a majority-owned affiliate, for audience segmentation. - **Hisense → Nexxen (formerly Tremor).** The 2025 Android EULA says personalized-ad consent lets Nexxen use the household IP to find other devices. The older EV notice still names Tremor Video. - **Sony → Samba TV.** Sony’s Samba Interactive TV FAQ describes an opt-in that uses viewing data for interest-based ads. Samba’s Terms of Service (May 18, 2020) say enabled Smart TV Services send pseudonymized viewership data to Samba and share it with advertising and marketing partners. Samba’s Privacy Policy (July 12, 2021 and still on June 24, 2026) states that in the prior 12 months it “disclosed or sold IP addresses, device IDs, advertising IDs, and content and ad exposure data.” The June 2026 policy also lists “Licensing Viewership Data” to third-party data partners as a consent basis. Curl of the live Privacy Policy URL is a Framer marketing shell; the 2026 legal body was captured in a browser after opening the Privacy Center card. - **Samsung.** The US privacy supplement states that sharing identifiers and online activity with ad services may be a “sale” or “targeted advertising” under state law. The on-TV Viewing Information notice is still a placeholder. **Cross-device is the multiplier.** Interest-based agreements describe ads on phones and laptops that share the TV’s IP. That is how a living-room fingerprint becomes a household advertising graph. State “Do Not Sell” toggles, where they exist, may not turn off ACR itself. LG’s Viewing Information Agreement says a Do Not Sell request leaves Live Plus active unless you also turn off the Live Plus toggle.

Excerpts in the corpus