Live US Sony support article 00182856 captured 2026-09-13 in a browser after expanding every FAQ accordion (click each heading). Article ID 00187467, Last Modified 02/10/2026. Curl of sony.com still returns HTTP 403. FAQ answer text matches the 06/05/2025 Wayback snapshot (2025-06-05.md); Sony restamped Last Modified without rewriting the FAQ bodies. A later Wayback capture on 2026-04-23 also shows Last Modified 02/10/2026 with the same accordion HTML. Related settings article 00151645 (Last Modified 04/19/2021) is linked from this page as “Enable or disable Samba TV.” This is Sony’s support FAQ, not Samba’s Privacy Policy.
# Information about Samba TV
Sony USA Support · Article ID 00187467 (URL slug 00182856) · Last Modified 02/10/2026
## What Is Samba TV?
Samba TV® is a service name of a third-party company, Samba TV, Inc. (not Sony). Sony Corporation and Samba TV, Inc. have collaborated to offer interactive TV features and services with certain BRAVIA™ televisions.
Samba TV offers the following applications:
- **Samba Interactive TV,** An application available on Android mobile device, iPhone or iPad
- **Samba TV Mobile**, An application available on Android or iOS™ mobile devices (smartphones or tablets).
**Note:** Samba TV Mobile is not supported by all mobile devices.
To enable these applications, you must choose to opt into and agree to Samba TV’s terms of service and acknowledge the notice of the company’s privacy policy. Further details, including Samba TV’s privacy policy and terms of service, are available at samba.tv or via email at privacy@samba.tv.
## What Is Samba Interactive TV?
Samba Interactive TV is an application embedded in the firmware of the BRAVIA televisions listed below. Samba Interactive TV is provided by a third-party company, Free Stream Media Corp. (not Sony), operating under the service name Samba TV.
You may choose to opt into and enable Samba Interactive TV by accepting Samba TV’s terms of service and acknowledging notice of its privacy policy. Once enabled, Samba Interactive TV utilizes your viewing data to provide interest-based advertisements. You can also access interactive features with the Samba TV Mobile app. (See the section on the Samba TV Mobile app answers section below for more details ).
Samba Interactive TV allows you to connect and associate your mobile device (e.g., smartphone or tablet) with your TV. If you so choose, Samba Interactive TV uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisements to your paired mobile device, even when it is disconnected from your network. (See the Samba TV Mobile app answers section below for more details).
Further details, including Samba TV’s privacy policy and terms of service, are available at samba.tv or via email at privacy@samba.tv.
Samba Interactive TV is available on specific BRAVIA televisions as listed below:
**Note:** This list is subject to change as offerings expand.
KDL32EX400, KDL32R500C, KDL32W600D, KDL32W610E, KDL32W700B, KDL40R510C, KDL40R550C, KDL40W580B, KDL40W590B, KDL40W600B, KDL40W650D, KDL40W660E, KDL40W700C, KDL42W700B, KDL42W800B, KDL43W660F, KDL43W665F, KDL43W667F, KDL43W755C, KDL43W756C, KDL43W800F, KDL43W805C, KDL43W807C, KDL43W808C, KDL43W809C, KDL48R510C, KDL48R550C, KDL48W580B, KDL48W590B, KDL48W600B, KDL48W650D, KDL48W656D, KDL48W700C, KDL49W660E, KDL50W660F, KDL50W700B, KDL50W755C, KDL50W756C, KDL50W790B, KDL50W800B, KDL50W800C, KDL50W805C, KDL50W807C, KDL50W808C, KDL50W809C, KDL55W650D, KDL55W700B, KDL55W755C, KDL55W756C, KDL55W790B, KDL55W800B, KDL55W800C, KDL55W950B, KDL55X830B, KDL60W610B, KDL60W630B, KDL60W840B, KDL60W850B, KDL65W850C, KDL65W855C, KDL65W857C, KDL65W858C, KDL65W859C, KDL65W950B, KDL65X830B, KDL70W830B, KDL70W840B, KDL70W850B, KDL75W850C, KDL75W855C, XBR100Z9D, XBR43X800D, XBR43X800E, XBR43X830C, XBR49X700D, XBR49X800C, XBR49X800D, XBR49X800E, XBR49X830C, XBR49X850B, XBR49X900E, XBR49X900F, XBR55A1E, XBR55A8F, XBR55X700D, XBR55X800B, XBR55X800E, XBR55X806E, XBR55X810C, XBR55X850B, XBR55X850C, XBR55X850D, XBR55X900B, XBR55X900C, XBR55X900E, XBR55X900F, XBR55X930D, XBR55X930E, XBR60X830F, XBR65A1E, XBR65A8F, XBR65X750D, XBR65X800B, XBR65X800C, XBR65X810C, XBR65X850B, XBR65X850C, XBR65X850D, XBR65X850E, XBR65X850F, XBR65X900B, XBR65X900C, XBR65X900E, XBR65X900F, XBR65X930C, XBR65X930D, XBR65X930E, XBR65X950B, XBR65Z9D, XBR70X830F, XBR70X850B, XBR75X850C, XBR75X850D, XBR75X850E, XBR75X850F, XBR75X900E, XBR75X900F, XBR75X910C, XBR75X940C, XBR75X940D, XBR75X940E, XBR75Z9D, XBR77A1E, XBR79X900B, XBR85X850D, XBR85X850F, XBR85X900F, XBR85X950B, KD43X720E, KD49X720E, KD50X690E, KD55X720E, KD60X690E
## How can I start using Samba Interactive TV
You may start using Samba Interactive TV by opting into and enabling the service. You may enable Samba Interactive TV only if you accept Samba TV’s terms of service and acknowledge notice of its privacy policy.
You can opt into Samba Interactive TV either: (A) during your TV’s initial set-up flow; or (B) at any time on your TV screen in **System Preferences**, submenu **Samba Interactive TV**.
**Note:** Screen image and location of settings may differ on your TV model.
## Will Samba Interactive TV know what content I will be watching?
According to Samba TV, when you opt-in to Samba Interactive TV on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its content database.
Samba TV digitally recognizes such content from your TV’s internal tuner or external devices such as a set-top box, Blu-ray Disc™ player, Roku® or Apple TV® device, or other video device connected to your TV by HDMI. Samba TV does not recognize content played by installed apps like Netflix®, Hulu®, or YouTube™ applications installed on your BRAVIA TV.
No image from the TV screen is captured and sent from your BRAVIA TV. Samba TV’s technology captures only limited digital pixel information to match the content viewed to Samba TV’s database of publicly available content.
Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV.
Samba TV retains your viewing history by associating it with your television’s unique Samba TV ID.
Further details, including Samba TV’s privacy policy and terms of service, are available at samba.tv or via email at privacy@samba.tv.
## How can I disassociate the advertising information Samba Interactive TV links to my TV?
You can change it by going to **System Preferences** on your TV, then to **Samba Interactive TV** → **Privacy** → **Reset device advertising ID**.
**Note:** Screen image and location of settings may differ on your TV model.
## How can I delete my TV’s content viewing history collected by Samba Interactive TV?
Please contact Samba TV at privacy@samba.tv.
## How can I disable Samba TV Interactive TV?
You can disable Samba Interactive TV at any time on your TV screen **in System Preferences**, submenu **Samba Interactive TV**. By disabling it, Samba Interactive TV stops collecting your TV’s content viewing history. If you continue to use any Samba apps, like Hotlist or Samba TV Mobile, you may need to take additional steps to stop collecting content viewing history in those apps. For further details, including Samba TV’s privacy policy and terms of service, see https://samba.tv or contact Samba TV at privacy@samba.tv.
**Note:** Screen image and location of settings may differ on your TV model.
## What does Samba TV do with the digital information it collects from BRAVIA televisions?
Samba TV uses the information it collects through Samba Interactive TV for several purposes, including providing, maintaining, monitoring, and analyzing usage and improving its services; personalize the company’s services and delivering recommendations, advertisements, content, and features that match your interests; and, communicate with you about products, services, and events offered by Samba TV or others.
Samba TV also collects information through Samba Interactive TV to respond to your comments and questions and provide customer service and detect, investigate and prevent fraudulent and other illegal activities, so it may better protect the rights, safety, and property of Samba TV and others.
## What is Samba TV Mobile?
Samba TV Mobile is a mobile app provided by Samba TV available for Android mobile device, iPhone or iPad.
If you download and install Samba TV Mobile onto your mobile device, agree to the applicable terms of service and acknowledge notice of Samba TV’s privacy policy, you may receive (A) notifications of what is trending on television (B) TV recommendations based on your preferences and content viewing history if you choose to pair your mobile device to a TV that has enabled Samba Interactive TV; (C) reminder notices when a favorite program is scheduled to start; and (D) details of your favorite TV programs (such as actors, stories, etc. of each program). The Samba TV Mobile app will also allow you to launch recommended content available on apps (such as Netflix or Amazon Video) on your mobile device and provide further enhanced features if you choose to pair the app with your Samba-enabled television.
For further details, including Samba TV’s privacy policy and terms of service, see samba.tv or contact Samba TV at privacy@samba.tv.
## How can I pair my Mobile Device to my TV?
Samba TV provides two alternative ways to connect your mobile device to your Samba-enabled television. Both require you first opt-in to Samba Interactive TV on your TV and Samba TV Mobile on your mobile device.
**If your Samba TV Mobile device and Samba-enabled TV are on the same network:** Once downloaded on your mobile device, The Samba TV Mobile app will identify any Samba-enabled televisions sharing the same network, such as the same LAN (Local Area Network) or wired or wireless network. Samba TV Mobile will then allow you to pair your mobile device with TVs on the same network.
**If your Samba TV Mobile device and Samba-enabled TV are not on the same network:** If your mobile device and Samba-enabled TV are not on the same network, to perform pairing, go to the **System Preferences** of your TV screen. Then proceed to **Samba Interactive TV**, and find the **four-letter code**. Then input the code into your mobile device's Samba TV Mobile screen.
For further details, including Samba TV’s privacy policy and terms of service, see samba.tv or contact Samba TV at privacy@samba.tv.
## How can I disable the Samba TV pop-up notification?
1. On the pop-up dialogue box, select **Set up now.**
2. On the Enable Interactive TV information page, select **Next**.
3. To disable Samba TV, select **Disagree and Disable** on the Privacy Policy page.
4. Select **Yes** to confirm.
\*Amazon is a trademark of Amazon.com, Inc. or its affiliates.