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## Viewing Information Agreement
Along with the Privacy Policy, this Viewing Information Agreement (“Agreement”) describes the Viewing Information and Device Information that LG Electronics Inc. (“LGE” or “we” or “our”) and its service partner, Alphonso Inc. (“Alphonso”), collect from your Smart Media Product and how LGE uses such information. Depending on the country where you are based and the model of Smart Media Product that you own, some of these services may not be available.
What is Viewing Information?
Viewing Information is information about your interactions with program content, including live TV content, cable, satellite or set-top box content, streaming content, movies, video on demand, and music of such content. Viewing Information may include the name of the channel or program watched, requests to view content, details of actions taken while viewing (e.g., play, stop, pause, click, etc.), the duration that content was watched, and input method (e.g., RF, Component or HDMI, Network). The Viewing Information collected and used is limited, to the extent practicable, to non-sensitive information (avoiding sensitive information such as medical or health information).
What is Device Information?
Device Information is information about your Smart Media Product and any external devices that you might connect to it, such as your set-top box, remote control, and DVD or Blu-ray player. Examples of Device Information include but are not limited to the following: information to authenticate your Smart Media Product with LGE’s servers, the country code and zip code or postcode of the region where your Smart Media Product is being set up, your IP address, device type (e.g., set-top box, DVD player, etc.), device ID, input method (e.g., RF, Component, HDMI, Network), MAC address (or in some circumstances, a truncated MAC address), model, software version, chipset, language, and screen resolution.
What is Automatic Content Recognition?
Viewing information may be collected using Automatic Content Recognition (“ACR”) software to identify the content you watch or listen to on your device, regardless of the source of the information (e.g., from any set-top-boxes, gaming consoles, media players, over the air broadcast, or other audiovisual sources connected to your device). The ACR software identifies content by continuously analyzing audio signals it receives directly from the soundboard integrated with your television’s speakers; it does not receive any information directly from the microphone on your television or your remote(s). You can disable ACR software by turning off Live Plus in the Settings menu of your Smart Media Product. ACR software is only applied if your Smart Media Product provides Live Plus.
What is Live Plus?
The Live Plus feature on your Smart Media Product uses ACR technology to recognize the content on the screen and to enable interactive services based on that content, including interactive overlays, polls, reminders, and ad overlays. Depending on your location and Smart Media Product model, Live Plus and additional Live Plus enabled services may not be available
to you.
When the Live Plus feature on your Smart Media Product is enabled, you are able to use our overlay service that present dynamic tailored shoppable content to you based on your Viewing Information. Currently, LG supports shoppable platform service such as ShopTime. ShopTime allows you to interact with such shoppable content to find out more information about a product, get help with purchase, or receive text messages with links to purchase the product.
What is the purpose of this Viewing Information Agreement?
By consenting to this Agreement, you allow LGE and Alphonso to access and use your Viewing Information. LGE requires access to your Viewing Information in order to provide you with certain Smart Media Product services, such as content recommendations and Live Plus.
However, regardless of your consent to this Agreement, anytime you request to view content through a video on-demand service provided by LGE, we will collect some Viewing Information regardless of whether you consent to this Agreement. The Viewing Information we collect in this scenario is necessary to provide this service, and will be used only to enable video playback and provide the content you requested. In this scenario, your Viewing Information will not be used in any other way, unless you have already agreed to this Agreement.
How do we share Viewing Information?
Your consent to this Agreement allows our service partner Alphonso as well as our other service providers to access your Viewing Information and Device Information to power our ACR and Live Plus services described above.
To understand how we may otherwise share Viewing Information with outside entities, and to manage your options for sharing information with outside entities, please review the (i) Privacy Policy; (ii) LG Channels User Agreement (if applicable), (iii) Who.Where.What? User Agreement (if applicable), and (iv) Interest-Based & Cross-Device Advertising Agreement. Please note that the use of some services or features, such as Live Plus ACR services, may require you to share certain information with outside entities. Depending on the country where you are based and your model of Smart Media Product, some of these services may not be available. All of these agreements may be found in the Settings menu of your Smart Media Product.
Terms of Agreement
1. I understand that I must also consent to LGE’s Privacy Policy and Terms of Use, which can be found in my Settings menu, as a prerequisite to accepting this Agreement.
2. I agree that my Smart Media Product will send certain personal information, including Viewing Information that is provided through and/or created from my use of Live Plus services, to LGE and/or Alphonso.
3. I understand that components of the ACR software are maintained by Alphonso and that any use of Alphonso’s ACR software is governed by Alphonso’s Terms of Service (http://alphonso.tv/terms).
4. I agree that LGE may collect and use my Viewing Information in the manner set out in the Privacy Policy and in this Agreement. For example, I understand and agree that LGE may use Viewing Information for the following purposes: (i) to provide Smart Media Product services; (ii) to perform analytics (e.g., popularity of certain content); (iii) to recommend certain content, apps or services that may be of interest to me; (iv) to serve advertisements; (v) to create aggregate reports and analysis about Smart Media Product viewing, audience trends, and ad effectiveness; (vi) to analyze and improve Smart Media Product Services; (vii) to improve Smart Media Products and my experience as a viewer; and (viii) as otherwise described in the Privacy Policy.
5. I understand that certain Live Plus features allow me to input my mobile number so that I can receive links on my mobile phone to desired content and that my mobile number may be stored for future use. I understand and agree that by providing my mobile number, I certify that I am over 18 years of age, I understand that my carrier’s data rates may apply to the receipt of text messages, I am either the account holder or have the account holder’s permission to receive the requested text messages, I would like to receive text messages, and that I can opt out of text messages anytime by replying STOP. I also understand that I am providing this information directly to LGE’s service partners who provide these services.
6. I agree that LGE may share my Viewing Information with Alphonso. Alphonso’s processing and
use of this information is governed by the Alphonso Privacy Policy
(https://alphonso.tv/privacy/smart-tvs/smart-tv-privacy/).
7. I agree that Alphonso may collect, use, and share Viewing Information and Device Information in the manner set out in this Agreement. I further understand that Alphonso’s may otherwise use such information for other purposes, such as analytics and selling advertisements, and that such uses are governed by Alphonso’s Privacy Policy (https://alphonso.tv/privacy/smart-tvs/smart-tv-privacy/).
8. I agree that Alphonso may share my Viewing Information with LGE. LGE’s processing of this information is governed by the LGE Privacy Policy and Viewing Information Agreement.
9. I further understand that my Viewing Information may be passed by Alphonso to other third parties. I understand that Alphonso and the entities with whom they share information may enrich, aggregate, and commercialize the information they receive through my LG devices.
10. I understand that I can opt out of LGE’s and Alphonso’s collection and use of my Viewing Information at any time by withdrawing my consent to this Agreement on the Settings menu. Withdrawing consent to this Agreement may result in my lack of access to certain LGE Smart Media Product Services.
11. I understand that I can opt out of the sale of my personal information with third parties, as described in the above paragraph, by submitting such request at https://www.lg.com/us/caprivacy. I understand that I can find more information regarding Do Not Sell in LGE’s Privacy Policy, which can also be found in my Settings menu. I further understand that even if I opt out by submitting Do Not Sell request, Live Plus ACR services will still be active unless I also turn off the Live Plus toggle found in my Settings menu.
12. I understand and agree that Viewing Information may, for the purposes set out above, be transferred to and processed in other countries (including Korea), some of which may not offer the same level of data protection. The reasons for such international transfers are set out in the Privacy Policy, which is accessible in the Settings menu.
13. I understand that this Smart Media Product is a household device. If this Smart Media Product will be used by more than one person, I represent that, in addition to agreeing to this Agreement, that I have obtained consent from all other members of my household whose information may be collected through this Smart Media Product and am providing consent on their behalf.
Last updated: January 2024