Who.Where.What? User Agreement

# Who.Where.What? User Agreement Along with the Privacy Policy, this Who.Where.What? User Agreement (“Agreement”) describes how LG Electronics Inc. (“LGE” or “we” or “our”), through our partner, The Painted Dog, Inc. (aka TheTake) (“TheTake”), provides the Who.Where.What? content discovery services accessed on your Smart Media Product. This Agreement describes the way in which certain personal information, including Viewing Information, Basic Usage Information, and Device Information, is used to power Who.Where.What? content discovery services. What is Viewing Information? Viewing Information is information about your interactions with program content, including live TV content, cable, satellite or set-top box content, streaming content, movies, and video on demand. Viewing Information may include the name of the channel or program watched, details about the contents, including the products, in which you are interested, requests to view content, details of actions taken while viewing (e.g., play, stop, pause, click, mark certain products that you are interested as favorite, etc.), captured image of the content watched, and input method (e.g., RF, Component or HDMI, Network). To learn more about how LGE collects and uses Viewing Information, please review LGE’s Privacy Policy and the Viewing Information Agreement, both of which can be found in the Settings menu. What is Device Information? Device Information is information about your Smart Media Product and any external devices that you might connect to it, such as your set-top box, remote control, and DVD or Blu-ray player. Examples of Device Information include but are not limited to the following: information to authenticate your Smart Media Product with LGE’s servers, the country code and zip code or postcode of the region where your Smart Media Product is being set up, device type (e.g., set top box, DVD player, etc.), device ID, AD ID, input method (e.g., RF, Component, HDMI, Network), MAC address (or in some circumstances, a truncated MAC address), model, software version, chipset, language, and screen resolution. What is Basic Usage Information? For purposes of this Agreement, Basic Usage Information is information about your interactions within the Smart Media Product while using the Who.Where.What? service, such as access to overlays or clicks on shopping items. What is Who.Where.What?? The Who.Where.What? content discovery feature on your Smart Media Product allows you to identify and “shop” the products on featured programming content. Depending on your location and model of Smart Media Product, Who.Where.What? may not be available to you. What is the purpose of this Who.Where.What? User Agreement? This Agreement explains how LGE and TheTake collect, use, and share certain personal information, including Viewing Information, obtained from your usage of the Smart Media Product to enable Who.Where.What? services. The terms in this Agreement supplement and are in addition to the information provided in LGE’s and TheTake’s respective privacy policies. Your consent to this Who.Where.What? User Agreement allows our partner, TheTake, to access your Viewing Information, Basic Usage Information, and Device Information. TheTake requires this information to power our Who.Where.What? content discovery services. Depending upon your choices and settings on your Smart Media Product, TheTake may also share certain identifying information or information linked to your device with third-party advertisers. To understand how TheTake collects and uses the information it receives from you, as well as what rights may be available to you with respect to such information, please review TheTake’s privacy policy at https://www.thetake.ai/privacy.html. To understand how LGE collects and uses Viewing Information, including for purposes like improving LGE products and enhancing your viewing experience, please review the Viewing Information: Agreement for LGE’s Use and Privacy Policy, available in the Settings menu of your Smart Media Product. Terms of Agreement 1. I agree that TheTake may collect, use, and share Viewing Information, Basic Usage Information, and Device Information, to provide Who.Where.What? services. I further understand that TheTake’s use of this information is governed by its Privacy Policy: https://www.thetake.ai/privacy.html. 2. I understand that Viewing Information is described in LGE’s Privacy Policy, which can be found in my Settings menu. 3. I understand that Basic Usage Information is described in LGE’s Privacy Policy, which can be found in my Settings menu. 4. I understand that Device Information is described in LGE’s Privacy Policy, which can be found in my Settings menu. 5. I understand that certain Who.Where.What? features allow me to input my mobile number so that I can receive links on my mobile phone that will allow me to purchase certain products seen on programming content. I understand that by providing my mobile number, I am providing this information directly to TheTake. I understand and agree that in order to use these features, I am required to agree to receive product links from TheTake via text messages to my mobile phone. I further understand that when providing my mobile phone number, I can also agree to LGE and TheTake storing my mobile number for use with Who.Where.What? features. 6. I understand that to the extent that I have consented to the Interest-Based & Cross-Device Advertising Agreement found in my Settings menu, TheTake and other third-party advertising partners may also use my Viewing Information, Basic Usage Information, and Device Information, in conjunction with other information, to display interest-based advertisements on my Smart Media Product when I use Who.Where.What? services, or on other digital devices that share the IP address of my Smart Media Product (“cross-device ads”). I understand I can find more information on interest-based and cross-device ads in the Interest-Based & Cross-Device Advertising Agreement, found in my Settings menu. 7. I understand and agree that my Smart Media Product will send certain personal information, including Basic Usage Information, Viewing Information and Device Information that is provided through and/or created from my use of Who.Where.What? services, to TheTake. I further understand that, to the extent I have consented to the Interest-Based & Cross Device Advertising Agreement, this information may be passed by TheTake to other third parties. I understand that TheTake and the entities with whom it shares information may enrich, aggregate, and commercialize the information they receive through my LG devices. I further understand and agree that TheTake shares certain information, including analytics data (which may be tied to my IP address) and information about products I purchase or browse through the Who.Where.What? service, with LGE. LGE’s processing of this information is governed by the LGE Privacy Policy. 8. I understand that the products and services that I may view or purchase through links provided by the Who.Where.What? service are offered and sold by LGE’s and TheTake’s retail partners, or the manufacturer of the products or provider of the services. Neither LGE nor TheTake reviews, approves, or endorses the information, products or services. I understand that I use all the information and purchase the products and services at my own risk, and that I should review applicable terms and policies, including privacy and data processing practices, of any retail partner before proceeding with any transaction. LGE disclaims any liability associated with the information, products or services made available by our and/or TheTake’s retail partners. 9. I understand that the technology underlying the Who.Where.What? services is owned or licensed by LGE or TheTake. I agree not to, directly or indirectly, modify the features or functionality of, frame, copy or create derivative works using all or any portion of the Who.Where.What? services or to otherwise reverse engineer or attempt to reverse engineer of the Who.Where.What? services. I will not remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Who.Where.What? services. 10. I understand that this Smart Media Product is a household device. If this Smart Media Product will be used by more than one person, I represent that, in addition to agreeing to this Who.Where.What? User Agreement, that I have obtained consent from all other members of my household whose information may be collected through this Smart Media Product and am providing consent on their behalf. Last updated: January 2024

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