Alphonso Smart TV Privacy Policy · Smart TV Terms Tracker

# Smart TV Privacy Policy Last Updated: May 2026 The following policy is intended for users of Smart Media Products in the United States. Alphonso Inc. develops and distributes certain “Video AI” software for set top boxes and smart televisions. Video AI refers to Alphonso’s ability to collect and analyze publicly available content (TV shows, advertisements, movies, video games) being played on or through a smart media product such as TV, projector, or smart monitor (hereinafter, “Smart TV”), including Alphonso’s automatic content recognition (ACR) collection technology. The Video AI data collection, storage, analysis and reporting tools are collectively referred to as the Service. This policy explains how Alphonso collects, uses and shares information when consumers interact with the Service. You opt-in to the Service through the configuration options on your Smart TV, either during the initial setup, or by going back to the settings menu and selecting the option to opt-in to ACR. Similarly, you may opt-out of the Service at any time through the settings menu on your Smart TV, by turning off ACR within the settings. ## Information Collected Whenever you interact with the Service, you provide your consent a variety of technologies employed to collect data, which may include: - Device type; - Make and model of device; - Operating system type; - The time of your interaction with the Service; - Device identifiers, such as IP address; - Information about your location. We also may receive information, such as demographic, interests, and other information described in this policy, about you from certain third-party partners. The combined information is only used in the manner described in this privacy policy. The Service only collects data from your device if you have agreed to participate. If you agree, the Service may collect video and/or audio information from what you are watching through your device, regardless of the source of the information (e.g., TV, video and audio streaming devices, set-top boxes, etc.) in order to determine the programs you have watched and the advertisements you have seen. The information collected is referred to as the “Viewing Data”. While the Service does collect device identifiers (such as IP Address) which are associated with your Viewing Data, your Viewing Data is never associated, in any of the materials we provide to our Data Partners, with your name, postal address, or email. Importantly, Alphonso’s Video AI does not recognize human conversation, ambient sounds, and other non-commercial audio or video content. ## Use & Sharing of Information Alphonso differentiates between Service Providers, Data Partners and Clients. Service Providers receive Viewing Data which may include device identifiers. Service Providers do a variety of tasks, including performing matches to append data, performing blind matches so that data sets can be created that have no identifying criteria (e.g., no device identifiers), or services relevant to advertising to you. These Service Providers are contractually limited in how they are allowed to use any Viewing Data, and are required to delete all Viewing Data once they have performed their function. Data Partners receive Viewing Data which may include device identifiers. They are able to use the data to create products that will be sold or otherwise shared with Clients. Data Partners are allowed to keep Viewing Data for however long they need, but they are contractually required to ensure that none of the products they provide to their clients will include any identifiable data. Additionally, all Data Partners contractually agree to delete data related to any particular individual in response to a verified request received by either the Data Partner or Alphonso, in accordance with any applicable privacy law or regulation. Clients will only receive Viewing Data in aggregated or anonymized form. They are able to use the data however they like, and can keep the data for however long they choose. But, again, none of that data is identifiable to an individual. Alphonso and its Service Providers use Viewing Data for a variety of purposes, including to: - Deliver marketing and advertising materials on our behalf, and for other third parties, that we believe are relevant to you, both to your Smart TV as well as to other devices that are connected to your Smart TV, either directly or through wireless connections; - Offer recommendations to you about programing content on your TV and other devices we believe you may enjoy; and - Perform marketing services. Alphonso and its Data Partners use Viewing Data for a variety of purposes, including to: - Maintain, operate, improve and provide the Service; and - Generate reports analyzing user trends and behaviors. ## Your Choices You opt-in to the Service through the configuration options on your Smart TV, either during the initial setup, or by going back to the settings menu and selecting the option to opt-in to ACR. If you choose to opt-in to the Service, you consent to our collection and use of data about the video and audio content on that Smart TV to customize advertising in other connected devices, to provide you with television content recommendations, and for other uses as outlined above. If you would like to withdraw that consent at any time, you can do so in the settings menu of your Smart TV, by turning off ACR within the settings. ## Household Data As described above, all data collected by Alphonso is associated with a household, as opposed to an individual, and all data is associated with the IP Address of that household. If any member of the household makes a request pursuant to the guidelines set out above (and properly verified through the verification tool), we will respond to the individual request as if the individual is representing the entire household, and will provide all household data. ## Updates Alphonso reserves the right, at its sole discretion, to update, modify or replace this privacy policy, in whole or in part, at any time. For any non-material change (for example, if we get a new physical or email address), continued access or use of the Service following such a change constitutes your acceptance of that change. All non-material changes will be listed on the applicable Alphonso Privacy Policy web site. For any material change (for example, if we alter the way we collect, use or share data), we will give you a reasonable prior notice, and you will receive a communication through your device and will be asked to re-Opt-in to the Privacy Policy. In that event, if you choose not to re-Opt-In, the Service will no longer be active on your device. ## Contact Alphonso Inc. Attn: Privacy Policy 211 Hope Street, Suite 390905 Mountain View, CA 94041 USA E-mail: info@alphonso.tv